- Branding understanding
- Composition and layout design
- Color theory and application
- Image editing and optimization
- Attention to detail and content clarity
Halder Catalog
Branding
Catalog
Halder produces and distributes equipment for construction, carpentry, plumbing professionals, and more. At "SEBE 2024," they showcased their wide product range with a catalog focused on clear features and premium presentations to attract partners.
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FIGMA FILE
PROJECT DESCRIPTION
The challenge was to create a catalog that adhered to Halder's brand standards and effectively conveyed all essential product information attractively and functionally. Additionally, provided photos had to be processed and optimized to maintain high quality and accurately showcase equipment details, whether in print or digital format.
SKILL SET
PROBLEM
The challenge was to create a catalog that adhered to Halder's brand standards and effectively conveyed all essential product information attractively and functionally. Additionally, provided photos had to be processed and optimized to maintain high quality and accurately showcase equipment details, whether in print or digital format.
SOLUTION
The catalog was designed according to Halder's design standards guide, emphasizing the brand's visual identity. Products were categorized, with each item's technical specifications and features clearly displayed. Photos were optimized and processed to offer the best possible representation of the equipment, focusing on simplicity and a professional appearance. The catalog enables easy product browsing and provides users with all the necessary information for decision-making.
PROJECT GALLERY
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